Santa Barbara International Film Festival – Belvedere Vodka Brand Activation - Photo Marketing

Feb 14

The Santa Barbara International Film Festival (SBIFF) non-profit arts and educational organization. Over the past 32 years, SBIFF has become one of the leading film festivals in the United States – attracting 90,000 attendees and offering 11 days of 200+ films, tributes and panels, fulfilling their mission to engage, enrich, and inspire people through the power of film. SBIFF celebrates the art of cinema and provides impactful educational experiences for our local, national and global communities.

SBIFF continues its commitment to education and the community throughout many free educational programs and events. In June 2016, SBIFF entered a new era with the acquisition of the historic and beloved Riviera Theatre. After a $5 million-dollar capital campaign and renovation, the theatre is now SBIFF’s new state-of-the-art, year-round home, showing new international and independent films every day.

For the 2018 SBIFF, Belvedere Vodka provided VIP sponsorship for the film festival and utilized the Open Air Photobooth to aid in its social media exposure. Email distribution of digital images and animated GIFs allowed guests to instantly share their film festival experience. Festival goers were also presented with high quality instant prints from the Open Air Photobooth. The backdrop utilized was a custom printed step and repeat branded backdrop for maximum brand exposure.